It's rare that I go to an actual Ulta store. I travel by public transportation so it would take me about two hours of travelling to get to the closest one. I don't find Ulta to be worth that travel time. I do browse the website and Pixel caught my eye so I bought two. They are small at .17 ounces and a bit pricey at $2.49 a bottle and some of the names are silly. Oh Yesss!! is the official name of this polish. See? Silly.
Having said that - I do like it. It's a lovely shimmery red that reminds me of OPI Smitten With Mittens. There are a few more that I have my eye on even with the silly names. This is one coat over China Glaze Masai Red.